Absolute Mobile Solutions President Brings Mobile Marketing Expertise to Bio/Pharma Leaders
TAMPA, FL - (July 30, 2012) - Alfred Goldberg, president of Absolute Mobile Solutions, has been selected as a speaker at the Mobile Innovation in HCP Engagement event produced by CBI, the leading provider of conferences for the pharmaceutical, biotechnology, medical device and healthcare industries. The conference will take place in New Brunswick, New Jersey on August 8-9, 2012. Goldberg will join 13 other experts in Pharmaceutical marketing from around the country to discuss emerging trends, innovations and strategies in engaging health care professionals.
"With HCP professionals having one of the highest penetrations of Smartphones and Tablets, the opportunity for the Pharmaceutical industry to create engagement and relevance is incredible," said Goldberg. "Additionally, fragmentation is not as prevalent a problem as in other industries making it easier for Pharma to push the boundaries of the medium. I am excited to address this topic to industry leadership at such an exciting time."
CBI's premier conference offers the opportunity for attendees to drill down to the core of mobile technology and marketing programs in the life sciences industry today. The speakers will share best practices across industry on leveraging advances in technology for better connections with prescribers.
"In planning CBI's Bio/Pharma Forum on Mobile Innovation for HCP, we selected Alfred Goldberg to present a cross-industry perspective on the fundamentals of mobile technology as a marketing tool and how such platforms can increase customer engagement in the digital age,” Said Jean Adams, program manager for CBI. Adams continued “Because the bio/pharmaceutical industry operates in a highly regulated environment, integrating new technologies (i.e. mobile platforms) into the marketing mix can be an especially difficult task. With insights into mobile marketing in its simplest form and experience behind the full capabilities of the technology, we believe Alfred’s presentation will give bio/pharma attendees a glimpse into the power of mobile marketing in the hands of today’s consumers."
Some of the other speakers confirmed for the conference include Blake Schiller, Manager of Mobile and Social Media at AstraZeneca, John Vieira, Senior Director of Strategic Marketing at Daiichi Sankyo, and many more. A complete list of presenters can be found on the Summit’s speakers page.
For more information, please visit the conference site.About Absolute Mobile Solutions
Absolute Mobile Solutions has been providing high quality mobile applications to clients worldwide for over twelve years, and truly believes that mobile is the greatest communication and information medium of our time. Originally targeting the Palm handhelds in the late 1990's, Absolute Mobile Solutions, has experience on all major mobile platforms including iOS, Android, Windows Phone, Blackberry OS, Android, Windows Mobile, Palm webOS, Symbian S60, and BREW