Archive for 2017
6-Step Security Checklist for Social Media
Best practices for restaurant owners & operators Social media marketing for restaurants offers enormous benefits to increase profits and build brand awareness. While many clients may tend to focus on messaging, promotions, and growing their brand awareness, there are also a few critical housekeeping tasks that should be done properly to ensure that you maintain…
Read MoreWhat to do if your restaurant fails a health inspection
Too Long; Didn’t Read (TL;DR) Summary:
- Crisis Management: Form a crisis team, assess the situation quickly, and take immediate corrective actions. Ensure clear internal communication and legal consultation.
- Media Handling: Be transparent, prepare statements, provide media training to your spokesperson, and proactively manage media relations. Use social media effectively and maintain a positive focus.
- Long-Term Strategies: Continue public communication post-crisis, engage in regular staff training, and actively work on rebuilding your restaurant’s reputation through community and customer engagement.
Building a new website, or redoing yours? Here’s the web design industry jargon you should know
If you’re considering updating your company’s website or starting a new one from scratch, you’ll likely want to be in on the conversations with your web development team as your site, and online identity takes shape. Unfortunately, developers aren’t always the easiest people to communicate with as they tend to casually throw out development lingo…
Read More5 Must-Have Features for your Restaurant’s Website
Restaurants pride themselves on providing a warm environment for visitors to enjoy time with their friends and family while creating meaningful memories over a good meal. While so much time and energy may be devoted to ensuring that your restaurant is pleasant and inviting and your food is of the highest quality, many businesses spend little time or effort ensuring that their restaurant website design…
Read MoreHow Social Media Marketing Helps Your Restaurant
Although it has been around for a while, Social Media Marketing is still often overlooked by many restaurateurs. Many of the clients we work with worry that they do not have the resources (staff, time, or money) to be successful with Social Media Marketing, while others simply don’t see the benefit. After learning about the benefits,…
Read More