Three Reasons Your Restaurant Should Embrace Employee Social Media Advocacy
published by Miné Salkin on February 6, 2018
If you are like many restaurant owners, you know that your staff spends a great deal of time (hopefully off the clock) on social media. Yet if you are like most restaurant owners, you may not have considered how this behavior could have a positive impact on your business. Restaurant owners have long understood the … Read more
Are your employees on social media? Here are some considerations for enforcing a social media advocacy program
published by Miné Salkin on February 5, 2018
Getting your employees to become social media advocates can be a great way to amplify your reach and acquire new customers. According to Brandwatch, 1,000 employee advocates can reach 1 million customers, drive 50,000 social engagements, and create 5,000 unique pieces of content. Consumers care deeply about endorsements made by their peers and will listen … Read more
What’s Your Restaurant Brand Personality?
published by Miné Salkin on January 31, 2018
A brief, but definitive guide to determining what characteristics your restaurant brand has. Brandpersonality is a set of characteristics, often human-like, that are attributed to brands. Having a well-defined and developed brand personality gives consumers the ability to relate to brands and develop an affinity for them over others. Let’s say you own a sushi … Read more
Facebook has changed…. Again. What does it mean for your restaurant?
published by Miné Salkin on January 22, 2018
If you have a Facebook page for your restaurant or business, you’ll want to pay particular attention to the changes that are getting rolled out over the next few months. In January 2018, Mark Zuckerberg announced upcoming changes to handle the way content appears on news feeds. These changes would define what users see, and … Read more
Has your restaurant been slammed by the Ripoff Report? Here’s what you should know
published by Miné Salkin on January 9, 2018
EXTORTION!!!! SCAM!!! That’s how many describe the review site Ripoff Report. Ripoff Report is a for-profit website that many claim runs on the philosophy of being a BBB – “bad” business bureau. The website claims that it serves consumers by providing a platform for anonymous complaints. Having worked with numerous businesses that have been listed … Read more