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Welcome to the Absolute Mobile Solutions blog, a resource sharing the latest thoughts in digital marketing, SEO, social media and more.

Can a website be an educational tool for cultural institutions?

published by on May 23, 2017

How navigation and website design can inform and educate your visitors about your institution Museums and other cultural institutions need to look at themselves as much more than brick and mortar organizations. The visitor’s experience isn’t limited to the walls of a building. With the advent of digital technology and social media, organizations can provide … Read more

The history of websites for cultural institutions

published by on

Historically, many institutions were organized solely on the physical limitations of their space. Museums, zoos, and aquariums all had physical walls that separated the art, artifacts, and animals from the general public. Access to programming could only occur when visitors entered the institution. Certainly, institutions had community programming in which experts would bring some of … Read more

How creating and nurturing a digital community can elevate a cultural institution’s presence (and increase ticket sales)

published by on May 22, 2017

In the minds of consumers, the experience of visiting a cultural institution such as a museum, zoo, or aquarium, hasn’t changed much. Once a year, parents want to find something fun to do with the kids and decide to visit an exhibit they’ve never been to before.After a few Google searches, scanning online reviews and … Read more

The AIDA Model and Why it Matters for your Business

published by on April 25, 2017

AIDA marketing funnel

The past, present and future of AIDA’s impact on marketing My wife, whose native tongue is Argentinian Spanish, often complains that the English language is too fond of acronyms. This is certainly true for the marketing profession, which names almost every model or strategy with a clumsy arrangement of letters that are designed to help … Read more

3 Ways to Improve your SEO in 2017

published by on April 21, 2017

seo_in_2017

The Internet has done some pretty cool things. It’s leveled the playing field by giving small companies the ability to compete with big ones in a way that was never possible before. The bad news is that it’s leveled the playing field –  by giving other companies the chance to directly compete with yours. That means your competitors … Read more

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