The delicate art of responding to customer complaints
published by Alfred Goldberg on September 15, 2017
During my college and high school years in the 1990’s, I earned an income by working in restaurants. I developed a deep respect for those who work in hospitality and even considered opening my own restaurant. I know how hard kitchen and wait staff work and how easy it is for mistakes to happen. For … Read more
How to React to a PR Crisis
published by Miné Salkin on August 23, 2017
What to do when you and your company’s reputation is at risk Companies that have faced a public relation crisis often find reputations that may have taken years or even decades to build can be destroyed in just moments. In some cases, a single event or incident can completely alter the public’s perception of a … Read more
What is a reasonable hourly rate for a Tampa marketing agency or freelancer?
published by Alfred Goldberg on August 18, 2017
There are several factors used by marketing companies and freelancers to determine an hourly rate that you should be aware of if you’re considering hiring an agency or marketing professional. These include your needs, industry standards, and the marketplace. Most agencies evaluate all three factors before deciding upon an hourly rate. For freelancers, many experts … Read more
Four questions you need to ask yourself before advertising
published by Alfred Goldberg on August 8, 2017
The Japanese have a proverb that if your only tool is a hammer, everything begins to look like a nail. When it comes to small business marketing, that tool is often advertising. Although we strongly believe in the power of advertising, many of the small businesses we have worked with have needlessly wasted thousands of … Read more
What are the Benefits of Working with a Google Partner?
published by Miné Salkin on July 11, 2017
It’s no secret that Absolute Marketing Solutions is an officially certified Google Partner, earning the badge and expanding its expertise to further benefit our current and potential clients in the Tampa Bay area. But what exactly are the benefits of working with a Google Partner? Absolute earned specializations in Search, Search Fundamentals, Google Analytics, and … Read more