Taco Bus is not just a restaurant – it’s a beloved Tampa institution and a home to foodies, Mexican cuisine enthusiasts, and lovers of fast casual dining! What started out as a single truck in 1995 has now grown to more than 8 brick and mortar locations, and continues to expand across different territories in the state of Florida rapidly.
Taco Bus’ physical business is expanding, and they needed a new website that would reflect their evolution and would also allow for online growth as well. That’s when they reached out to Absolute Marketing Solutions to craft a bespoke web development strategy to bring their website to the next level.
Absolute Marketing Solutions developed a user-friendly website that allows visitors to learn about menu items, delivery and online ordering options, news and events, and upcoming promotions and specials. It was important that the website would provide a fantastic user experience, whether it was viewed on an iPhone, Android, or any other device.
Redesigning a website that has an established brand can sometimes be more challenging than designing a website from scratch because it has an inherent customer expectation. Like most franchises, one difficulty that a brand can encounter is maintaining consistency, especially when they have experienced rapid growth. At Absolute, we made sure that the website would provide a consistent digital experience to customers regardless of what device they viewed the site on.
Ultimately, a new design had to stay true to their motto of “Keepin It Chido.”
Absolute Marketing Solutions considered the Taco Bus website in a way that upheld the company’s history while remaining close to its roots, yet updated the look and feel to provide an excellent user experience.
Awkward integration of old ordering system
Catering not apparent
Site not search engine optimized
Outdated look and feel
Allows users to learn about menu items directly
Integrates with state of the art NCR Aloha/ kiosk ordering
Easy to add new locations
Easy to add new menu items
Downloadable, up-to-date menu
Easy to search for locations by zip code
18.8% increase in organic traffic from Google
7% increase in new users
13.8% decrease in bounce rate
"We have worked hard on this project in an attempt to do a total redesign of our old website to make it more user-friendly, up to date, and responsive across all platforms. The new website flows in a way to allow our customers the ability to find the information they need with ease such as our menu, online ordering and catering."
Director of Marketing & Operations
To read another case study where we launched an award-winning experiential marketing campaign for Taco Bus, click here.