Goldberg shows attendees the importance of understanding your value proposition through examples from his own career

TAMPA, FL. (May 29, 2015) – Absolute Marketing Solutions president Alfred Goldberg will offer his knowledge of understanding and promoting your value proposition to emerging entrepreneurs at Startup Surge 2015. The event will take place on Friday, June 5 from 10:00 a.m. to 4:30 p.m. at the First WaVE Venture Center (400 N. Ashley Drive, second floor, Tampa, FL 33602).

Startup Surge 2015 is hosted by Tampa Bay WaVE and gives new tech startup owners the opportunity to receive guidance from Tampa Bay’s prominent technology and business experts. Attendees may sign-up for 20-minute, one-on-one sessions and receive advice on a variety of topics, including idea validation, fundraising, and branding.   

Goldberg will draw on his personal experiences in demonstrating why it is vital to have a solid understanding of your company’s value proposition before attempting to market your products. He will give examples of the challenges he faced in correctly identifying Absolute’s value proposition and answer any questions that will guide attendees to the correct path for their own businesses.

“Entrepreneurs face many challenges when establishing their startups, but one of the most important decisions they can make is putting a proper value on their products or services,” said Goldberg. “In the beginning, it’s critical to do your homework to determine the value that consumers place on your work.”

“We are thrilled that Alfred will be lending his experiences and expertise to Startup Surge again this year,” said Linda Olson, president of Tampa Bay WaVE. “His knowledge of technology and entrepreneurship is invaluable for attendees and makes this one of the most popular events we host each year.