Posts Tagged ‘solutions’
Common Mistakes in Advertising:
We can all recall past advertisements that the public has criticized for completely missing the mark. Think back to 2017 when Kendall Jenner starred in a Pepsi ad ending police brutality. In the same year, Dove created a commercial in which a black woman transforms into a white woman for their new soap line. Since…
Read MoreContinuing the Influencer Selection Process
If you have read our past blog, Everyone’s an Influencer to Someone, then you have probably considered what type of influencer would best suit your small business. However, after selecting which type of influencer (Everyday Influencer, Brand Advocates, Micro-Influencers, Macro-Influencers, Celebrities) you want to hire, you must also evaluate the right influencers within your market.…
Read MoreGet to Know Your Customer Day (October 21):
Every three years, the American Marketing Association revises its definition of marketing. In 2017, they defined marketing as “an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Although the wording has changed, the development of the definition has maintained…
Read MoreSales Force
Series The Promotional Mix Sales Force « Previous 1 2 Sales Force These days, many companies do not consider the significance of a sales team when developing their promotional mix. In fact, we often see companies use outsourcing when recruiting a sales or customer service team; however, this is a mistake as we have found…
Read MoreWho Really Controls Your Company’s Reputation?
As we are sure some of you have experienced, the public can either build or destroy your business’s reputation. Although the use of public relations should help you convey your company’s message, products, or services, it is ultimately up to the public to determine how that message is understood. As Mark Twain once said, “The…
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