National Homeless Persons’ Remembrance Day

As of February 2021, the number of homeless in downtown Tampa hit a high of 1,650 people. Although the city has been working to provide shelter, food, and hygienic products to the homeless, many still struggle to survive. However, Hyde Park United Methodist Church has made efforts to support homeless initiatives through its non-profit organization,…

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Get to Know Your Customer Day (October 21):

Every three years, the American Marketing Association revises its definition of marketing. In 2017, they defined marketing as “an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Although the wording has changed, the development of the definition has maintained…

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Who Really Controls Your Company’s Reputation?

As we are sure some of you have experienced, the public can either build or destroy your business’s reputation. Although the use of public relations should help you convey your company’s message, products, or services, it is ultimately up to the public to determine how that message is understood. As Mark Twain once said, “The…

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Celebrate National Coffee Day with the Portico Cafe:

Coffee has become a staple for nearly 1 billion people around the world. We drink it throughout the day to keep us alert, it assists us in creating new ideas, and now, fuels change through purchases made at the Portico Cafe. Absolute Marketing Solutions has recently worked with the Portico and the Portico Café in…

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