Creating the Right Culture for your Restaurant

We all remember the sitcom Cheers, set in a Boston bar where “everybody knew your name.” Many of us have a restaurant or bar in which we feel at home. Something about the place brings us back time and time again. We may not be able to put our finger on it, but the reason…

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Discussing Digital Marketing Acronyms

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Have you heard the terms SEO, SEM, or PPC being used casually in a business meeting or conversation? It’s easy to nod along, never admitting that you don’t know what these acronyms mean. That’s okay. We’ve compiled a list that explains what these basic marketing terms, so you can feel empowered to use them and…

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What’s Your Restaurant Brand Personality?

A brief, but definitive guide to determining what characteristics your restaurant brand has. Brand personality is a set of characteristics, often human-like, that are attributed to a brand. A well-defined and developed brand personality gives consumers the ability to relate to the brand and develop a preference for it. Let’s say you own a sushi…

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“Siri, what restaurants are near me?” How to break into local SEO for restaurants

Like many restaurateurs, you probably see a lot of new faces in your restaurant every week. But where are all these new diners coming from? Most restaurateurs we have spoken to believe the adage that “the only marketing a restaurant needs to do comes from the kitchen,” and that word-of-mouth is responsible for bringing in…

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