Tips for picking a social media platform for your business

In today’s business climate, a social media presence has become as much of a basic necessity as a website or a business card. However, unlike websites and business cards, there are many more options and strategies to consider and social media accounts are much more dynamic. Also, social media accounts must be continually monitored and…

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360 Videos on Facebook and YouTube

YouTube and Facebook recently opened the floodgates of a new video-viewing format that is going to change the game for users, publishers and content makers. 360 video is becoming a new mainstream technology that allows the viewer to immerse themselves into a video by incorporating a taste of virtual reality to the experience. On a desktop…

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More Tips for Building a Presence on Google+

In the first part of our series on building a presence on Google+, we discussed how its outreach tools can help you build your audience on the platform. In the second part of our series, we will discuss methods for using content to reach your audience and build a following.

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